If you follow me on Instagram, you will have seen that I am having a bit of a rebrand, so I wanted to a full little preview before it goes live later this month! It's been something I wanted to do for a little while, and now seemed like the right time as the shop is having a change up!
So, first, a little history!
I created the business back in 2018, but I don't officially mark my business' birthday until May 2019, as in 2018 all I had was about 12 card designs, and it wasn't until the following year that I put together my first proper range of products - was pretty much just cards and prints, but at least there was more than 12 products! Of course the Paris castle was included, never did I imagine that it would take off so much...
The above is the logo I created for my business in 2018 and I currently still use the main logo (the full name) now! Grey, with accents on pink were my brand colours. I used to use the hj ligature in place of where I use the current round logo, and even used to spend so much time stamping tissue paper! I don't think I would have the patience to do that now.
In 2021, I made the jump and went full time with my business and thought a little logo refresh was in order. I dropped the hj ligature behind the logo, and created a circular logo to compliment the stacked logo. I also changed my main branding colour to the dusty, pale pink in place of light grey, but still using grey as a secondary colour.
At this point, Disney products is pretty much all I am creating, so I leaned into that when it came to things like thank you cards, adding a subtle magic pattern to the background.
Fast forward to 2023, as I'm changing up my shop and going in a new direction (well, the direction I'd intended back in 2019 before I accidentally fell into wall the Disney designs!), I thought it was time for a new logo entirely, having a brand refresh to go along with the new floral and fauna ranges coming soon.
My main branding colour is now a sage green, with pink being the secondary colour. For the main branding logo, I have dropped the 'design studio' part, and whilst that is my full business name, it won't be used everywhere.
And because my main focus is now on my illustrative drawings, I had to include them on the new thank you cards. The peony and sunflower designs have each got their own little collection coming, so I just had to choose those!
I'm slowly getting there with all the new products, there's been a few hiccups along the way, and in particular they have been with the brand new products that I haven't done before, but I'll get there and I cannot wait to show you everything I have been working on for the past couple of months. I really hope you guys will like this new direction that I am taking HJDS - it's a big, scary step for me!